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Archive for January 2010

How Corporate Etiquette Affects Consumers: Kaizen

Wednesday of this week, I had the dubious distinction of witnessing a deposition panel on a federal lawsuit. This lawsuit involves one of the biggest companies in the world versus another company that threatened it’s market share.

I’m not allowed to say who these companies are because I signed a confidentiality agreement. But I will describe the situation in terms of a metaphor in the form of an anecdote:

A boy and girl in high school were once dating each other. They were celebrated as the most famous couple in high school because the girl was the beautiful prom queen and the boy was the smartest and talented kid in school.

A problem started when the boy got tired of the girl; he didn’t approve of the way the relationship was going. She was closed minded, yet so demanding of him. He craved more freedom…

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